Full-service agency. Fluent in nonprofit.
Nonprofit and charity marketing across Canada
Voz Virtual is a full-service marketing agency across Canada. For nonprofits, charities and member associations, we plan your campaigns, shape your brand, write your newsletters and web copy, run your social media and design templates your team can reuse, as a monthly retainer or a one-off project.
The problem
Why nonprofit marketing is hard to keep up
One person, ten jobs
Communications often lands on an executive director, a part-time coordinator or a volunteer who is already stretched thin.
Campaigns start late
Giving Tuesday, year-end giving and volunteer week come around every year, yet the posts and emails are often written the week of.
Your list is one big pile
Donors, volunteers, members and partners all get the same newsletter, so no one gets the message that fits them.
Email rules feel murky
Canada's Anti-Spam Legislation (CASL) applies to many nonprofit emails, and it is not always clear what needs consent and what does not.
What we do
What we do for nonprofits and charities
The full service, tuned to mission-driven teams. Book it as a monthly retainer or a one-off project, like a new logo or a campaign toolkit.
Strategy and campaigns
Sharper positioning, key messages for donors, volunteers and members, and a channel mix your team can sustain. Campaigns land on time for GivingTuesday, year-end giving, awareness months and your own events.
Branding and logo design
A logo and brand identity that make your cause easy to recognize, with a simple style guide so every staff member and volunteer uses it the same way.
Copy and blog writing
Website pages, appeal copy and blogs that tell your story plainly, without jargon or guilt trips.
Email campaigns and automation
Newsletters and appeals that reach the right people. We set up automation, segment your list (for example donors, volunteers and members), build in sender details and unsubscribe links, and track opens and clicks.
Social media
A monthly content calendar for Instagram, Facebook and LinkedIn, created, captioned and scheduled around your fundraising cycles and volunteer moments, so your channels never go quiet.
Graphics and templates
Branded Canva templates so staff and volunteers can make on-brand posts themselves, plus post, story and newsletter graphics and banners made for you.
Performance reports
One clear monthly summary of reach, engagement, follower growth, and email opens and clicks, ready to share with your board.
Proof, not promises
Recent work: association and member communications
Our closest nonprofit-sector work is with a professional association. We write its social media copy for Instagram, Facebook and LinkedIn, including recurring member spotlights and recognition posts that celebrate the people behind the profession. We also built a month-long awareness campaign toolkit for its members, so every workplace could take part with ready-made content.
That work is not fundraising, and we will not pretend it is. But it is the same core skill a charity or member organization needs: telling your community's story, recognizing the people who make it happen, and running a campaign that others can easily join. Client names stay private.
- Instagram, Facebook and LinkedIn
- Member spotlights
- Recognition series
- Campaign toolkit for member workplaces
Questions
Nonprofit marketing FAQ
Can you help with our fundraising campaigns?
Yes. We plan social media and email content around your fundraising cycles, such as GivingTuesday, year-end giving and your own events, including posts, captions, graphics and newsletters.
Do our charity emails need to follow CASL?
Often, yes, at least in part. According to the CRTC, emails from a registered charity whose main purpose is raising funds do not need consent, but they still need to identify the sender and include a working unsubscribe. Other messages generally need express or implied consent, and donors, volunteers and members can give implied consent for a limited time. We build identification and unsubscribe links into every template and segment your list by consent. This is general information, not legal advice, so confirm your situation with your own advisor.
Can our staff and volunteers keep making graphics themselves?
Yes. Our graphics and templates service includes branded Canva templates, so your team can create on-brand posts, stories and newsletter graphics without starting from scratch.
How much does nonprofit marketing cost?
Every quote is tailored after a free call. Ongoing work is a monthly retainer, and one-off projects like a logo or a campaign toolkit are quoted as projects. The quote depends on the services, platforms and amount of content you need.
We have also worked with veterinary clinics and spas and wellness studios, and we bring the same full service to any industry. See everything we do.
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